Burton’s Biscuits’ new owners may need to look at mergers and acquisition to grow in an increasingly competitive biscuit market, according to an analyst from Mintel.
The UK second largest biscuit company Burton’s Biscuits has been put up for sale by its private equity owners and could command a £350m ($543m) price tag.
UK-based Burton’s Biscuit Company claims to be piloting the first real-time control room technology for the biscuit industry as part of major supply chain investments.
Wirral Borough Council says it ''left no stone unturned'' in trying to persuade Burton’s Foods not to close its Moreton biscuit factory, and even offered the company a £450,000 grant as a sweetener.
The UK's second largest biscuit manufacturer, Burton's Foods, has
been acquired by British buy-out firm Duke Capital from US group HM
Capital Partners for what is believed to be around a £200 million
(€292.3m) sum.
